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Off to See the Wizard to Find the Real Color of the Year
Fri Jan 25 2013 |
Pantone's Color of the Year for 2013 is Emerald, the Wood Element in Feng Shui that represents health and renewal. Pantone calls Emerald “lively, radiant, lush,” and a color of “elegance and beauty that enhances our sense of well-being, balance and harmony,” which certainly fits with the Feng Shui uses for this color. After a year of Tangerine Tango, the Feng Shui Fire Element, finally we get a color that represents much needed growth.
Pantone, a company that calls itself the global authority on color and provider of professional color standards for the design industries, explains that the selection of the “it” color for each year comes from international experts in the design, architecture, and fashion fields. The decisions draw on a variety of cultural influences such as fine art and technology, as well as social and economic trends.
“Green is the most abundant hue in nature -- the human eye sees more green than any other color in the spectrum,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. In Feng Shui as well as in the eyes of those Pantone experts, Emerald brings a sense of clarity and rejuvenation, which is so important in today’s complex world.
That would all be fine, except it looks like there’s mutiny in the ranks of color experts, because some paint companies have selected their own “top color,” giving us a rainbow of options beyond Emerald for the coming year. Think Indigo Night, Aloe, and Lemon Sorbet. Yum.
AkzoNobel, the world's largest paint and coating company, has declared Indigo Night the 2013 Color of the Year because this “regal, tranquil, and introspective hue conveys a sense of trust and authority, maturity, and elegance.” Supposedly this is from a study of social and economic trends from around the globe. Indigo Night makes a bold and confident statement, the company tells us.
Sherwin-Williams gives the Color of the Year title to soothing Aloe. “Aloe boasts a hint of mint and lots of moxie," according to the company. “This is no ordinary pastel," says Jackie Jordan, Sherwin–Williams director of color marketing. "Aloe is funky and glamorous, demure and free-spirited. Aloe is midcentury meets 21st century.” Wow, moxie is lot to ask from one color.
Benjamin Moore is asking us to try a serving of Lemon Sorbet this year. The paint company calls its Color of the Year "the perfect transitional color between the mid-tones and saturated colors seen in today's home furnishings and the softer, lighter pastels which are emerging for 2013." The company adds, "This beautiful yellow harmonizes with other trending pastels in the mint, coral, pink, blue, and vanilla families. Benjamin Moore says Lemon Sorbet is "uplifting without being overpowering."
And there’s even more dissention, because PPG Industries, the world's second-largest paint company, didn’t choose one top color this year. In its trend forecast, PPG notes that color is not the topic of universal agreement, but that “all the coming trends have one thing in common—individual expression that is very well articulated."
In L. Frank Baum’s Wizard of Oz book, not the movie, when Dorothy first enters the Emerald City she sees rows of shops selling green articles of every variety, a vendor of green lemonade, and children buying it with green pennies. That’s a bit too green for me, but if you decided to go as green as Oz, you can buy all sorts of Emerald paraphernalia from Pantone, from a Color of the Year mug to Emerald wallpaper for your iPhone, iPad, Mac, or PC.
Emerald, Indigo, Aloe, Lemon – a girl would need a Wizard to help her choose.
What color choices will you make this year?